👋 Introduction

If there’s one thing we’ve learned from helping startups win Product of the Day (or Week!), it’s this: Product Hunt success is earned before launch day.

Startups that do well typically invest 50 to 120 hours preparing—not just in big tasks, but in small, compounding efforts:

Sending a personalized message to that person you met at a conference last year for support
Seeding early conversations on LinkedIn and X
Crafting a compelling launch story that resonates beyond PH

It might feel fastidious, but it’s quite clear: the more effort you put in, the greater the return.

So without further ado: copy this template into your own Notion, and let’s start preparing your launch.

Happy Hunting 😽,

Sarah Barron (Comms @ Hexa) & Quentin Le Gall (GTM @ Hexa)

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P.S: We put this playbook together as we gear up for a big Product Hunt launch with Basalt (HX24)—one of the companies currently in our studio, helping Product teams launch AI features that actually work.

They’re going live on Wednesday, February 26th and using these same principles.

If you like the look of what they do (or you’ve found this checklist valuable) support them on launch day! Get ready to upvote them here.

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YOUR LAUNCH DATE:

XX/XX/XXXX

(Make sure it’s at least one month from now for all the tasks that follow!)

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PH Launch Prep

Launch day timeline

Other resources

How to successfully launch on Product Hunt (when it’s right for your startup).pdf

https://www.getlago.com/blog/product-hunt-launch-our-handbook

🚀 Engaging your network for a Product Hunt Launch

📧 Email templates to engage your network

https://lagrowthmachine.com/usecases/product-hunt-launch/ —> Useful spreadsheet to discover Produt Hunt users in your contacts!

✅ Final words

Follow these steps, and you'll be in a strong position to secure a Product Hunt title.

All that’s left to say is—good luck! We’d love to hear how it goes.

👉 If you’re a founder and want to benefit from more of our comms/GTM advice, we’d love to hear from you.