👋 Introduction

If there’s one thing we’ve learned from helping startups win Product of the Day (or Week!), it’s this: Product Hunt success is earned before launch day.

Startups that do well typically invest 50 to 120 hours preparing—not just in big tasks, but in small, compounding efforts:

Sending a personalized message to that person you met at a conference last year for support
Seeding early conversations on LinkedIn and X
Crafting a compelling launch story that resonates beyond PH

It might feel fastidious, but it’s quite clear: the more effort you put in, the greater the return.

So without further ado: copy this template into your own Notion, and let’s start preparing your launch.

Happy Hunting 😽,

Sarah Barron (Comms @ Hexa) & Quentin Le Gall (GTM @ Hexa)

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YOUR LAUNCH DATE:

XX/XX/XXXX

(Make sure it’s at least one month from now for all the tasks that follow!)

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PH Launch Prep

Launch day timeline

Other resources

How to successfully launch on Product Hunt (when it’s right for your startup).pdf

https://www.getlago.com/blog/product-hunt-launch-our-handbook

🚀 Engaging your network for a Product Hunt Launch

📧 Email templates to engage your network

https://lagrowthmachine.com/usecases/product-hunt-launch/ —> Useful spreadsheet to discover Product Hunt users in your contacts!

✅ Final words

Follow these steps, and you'll be in a strong position to secure a Product Hunt title.

All that’s left to say is—good luck! We’d love to hear how it goes.

👉 If you’re a founder and want to benefit from more of our comms/GTM advice, we’d love to hear from you.