Welcome to a new era in digital marketing - when the most understated yet powerful platform in our toolbox is finally getting the recognition it deserves. As we enter 2024, it's time to bring to light the platform that has been quietly revolutionizing the marketing landscape: WhatsApp.
For years, WhatsApp has been branded as a personal communication platform, overshadowed by the overtly commercial social media giants. But this is changing. With its global reach, unparalleled engagement rates, and unique personal touch, WhatsApp is emerging as a no-brainer in the marketing world.
Messages have an open rate of nearly 98%, dwarfing the effectiveness of traditional email marketing. Customer interactions are transformed from transactions into conversations that build lasting relationships. The potential of WhatsApp is potent but largely untapped in marketing strategies.
This guide will walk you through the first steps to harness it. You’ll discover the best use cases to implement in your marketing flows, how to create custom Whatsapp links, launch a Whatsapp Business account, and finally build more advanced marketing journeys.
Get ready to unlock the full potential of WhatsApp marketing and place your brand at the forefront of the engagement revolution 🔥
You’re probably starting to observe more and more Whatsapp buttons like this one replacing old chatbot tools like Intercom or Zendesk and are wondering how to do it.
It’s quite easy to do with the free Elfsight WhatsApp widget here. You can configure your own in minutes.
Quick tip: start by using the phone number you use for sales calls. The trigger will come from your leads/clients when they click to start a chat.
“Concatenate” is a fancy word for saying “link”. Doing this is a marketing-centered way to create a simple custom URL you can use in a lead qualification flow or a re-engagement campaign. Let’s dive into it.
A WhatsApp URL opener is composed as follows:
N.B: This URL opener can be used easily as a trigger. After the first message, you will have to start answering manually. If you want to build automations, have a look at chapters 2 and 3.