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How to use?
Copy it and Fill it. Alone to clarify your thinking, or as a team to align. Keep it short and concrete.
From AI Product Day 2026 - Nelly Seiglan
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1. Context
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What is the context of our users?
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- Who are they?
- What are they looking to get done?
- What is their state of mind?
2. Quality
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What defines a good conversation in this context?
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- What tone fits the contexte?
- How short should the answer be?
- What level of precision is required?
- If our product was a person… who would it be?
3. Value
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What makes this experience truly valuable (Wow)?
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- What can we anticipate instead of reacting?
- What can we do for the user instead of asking them?
- What would be an 11-star experience?